PR for arts, culture, and creative projects
About
Indera Tamara
PR agent
I’m a London-based PR agent, working with festivals, not-for-profit organisations, and independent creatives to deliver campaigns that secure media coverage, increase visibility, and grow communities.
I lead the full PR process—from strategy and creative direction to campaign delivery—ensuring each project is cohesive, well-positioned, and reaches the right audience.
My clients have been featured in leading national and international publications, generating impactful visibility and measurable results.
Services
Bespoke PR Campaigns
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Securing placements in top-tier publications to ensure your brand gets the visibility it deserves. This includes press outreach, managing media relations, and executing targeted campaigns to boost brand credibility.
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Promoting and managing your events from start to finish. Whether it’s a product launch, press event, or exclusive gathering, I handle everything from guest list management to securing media coverage, ensuring your event is a success.
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Building and nurturing your social media presence on Instagram, LinkedIn, and TikTok by creating compelling content and driving engagement. From content strategy to community management, I help grow your audience and build lasting connections across platforms.
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Connecting your brand with creatives, influencers, and artists to produce meaningful collaborations that resonate with your audience. I help build authentic, engaging campaigns that amplify your brand’s story and reach.
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Positioning your brand as an industry leader by creating insightful written content. I help you leverage public speaking and panel discussions to elevate your brand’s reputation and influence.
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Developing and executing a cohesive digital strategy that includes email marketing, website content, and social media campaigns. I ensure your messaging is consistent and impactful, helping you connect with your audience and grow online.
Features
Projects
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![Interior of a modern store with colorful wall art, clothing racks, display tables, and a large glass window showing an outdoor stadium structure.]()
not just a shop x LCF Founders Club
A seasonal pop-up in East Bank, featuring emerging designers including HARRI, Chenchen Studios, and FibreLab.
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![Poster for a show called "Glow Up" featuring three people with colorful stage lights in the background. The text reads, "BRITAIN'S NEXT MAKE-UP STAR."]()
BBC Glow Up – Season 7
Featuring Harri and Isamaya French as guest judges, inspiring the avant-garde and bold approach to makeup.
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![Night view of modern city buildings with illuminated windows, including a high-rise with signage 'V&A' and 'UAL', and an architectural structure with geometric design, along a waterfront walkway with leafless trees and street lamps.]()
LCF Founders Club pop-up
not just a shop’s new pop-up in East Bank showcased unique designs, art and homeware products for the festive season.
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![A person's foot is dipped in blue paint and is standing on a cloth, with some paint splattered around.]()
Bloomsbury Festival
Established in 2006, Bloomsbury Festival is a creative celebration of local arts, culture and exhibitions.
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![Four men standing in a line, dressed in formal cream-colored suits, inside a church or historic building, with one man in front wearing a boutonniere, looking serious.]()
‘Chapter Two: Good Bye, Martin’
Kyle Ho's debut presentation at St Marylebone Parish Church explored themes of love, preservation, and weddings.
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![A man in a black, inflatable avant-garde outfit balances on one leg whilst standing next to a sculpture made of rubber tires and wood.]()
PUMP
A conceptual art film exploring movement and sculpture, directed by emerging filmmaker Valentina Khodnevich.
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![A bold person wears a shiny black avant-garde outfit with exaggerated shoulders and sculpture-like pants, posing on a red carpet at the 2023 BRIT Awards event.]()
Sam Smith at the Brit Awards 2023
A viral look created by HARRI for the launch of Sam Smith’s Gloria album – turning heads around the world.
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![Display of various mannequins dressed in colorful and eclectic outfits at The Design Museum, with vibrant posters and fashion-themed artworks in the background.]()
REBEL: 30 Years of London Fashion
Curated by Sarah Mower, the exhibition featured young creatives shaping London’s contemporary fashion scene.
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![Interior of a boutique shop with shelves of colorful home decor items, framed artwork, potted plants, and pastel-colored accessories displayed on a table and shelves.]()
UAL: not just a shop
A not-for-profit run by University of the Arts London, helping students and alumni to build sustainable retail businesses.
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![A presentation is taking place in a bright, white-walled room with a chandelier and a large monitor. There are multiple people seated and standing, some dressed fashionably, with three models showcasing clothing in the center.]()
Kyle Ho
Conscious luxury brand Kyle Ho is known for bespoke tailoring and sustainable designs made in London.
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![A female dancer elongates her leg into the air whilst wearing a white sculpture against a black background, backstage during London Fashion Week.]()
Move Freely with Vibram FiveFingers
HARRI’s SS23 partnership with Vibram’s ergonomic footwear created freedom for the performance artists on the runway.
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![Three models dressed in avant-garde, shiny, metallic clothing pose against a plain gray background. The model on the left wears a form-fitting, high-neck red latex dress with a tall, pointed headpiece. The middle model wears a gold-toned oversized dress with balloon-like skirt details. The model on the right wears a black latex suit with exaggerated shoulder and sleeve shapes, with a white shirt and red tie underneath.]()
Southern Comfort's "So Tasteful" Campaign
HARRI partnered with Southern Comfort, creating an inflatable spin on traditional Halloween costumes.
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![Two construction workers in orange safety jackets and blue helmets working outdoors near wind turbines, with surveying equipment in the foreground.]()
Exagen Limited
Energising a cleaner future with renewable solar technology, in partnership with local communities.
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![A disabled non-binary dancer sits in a wheelchair in front of a brick wall with colourful paper letters that spell 'Welcome to Our House'.]()
SENSORIA: East London Dance
Accessible art events led by disabled artist Saskia Horton, for chronically ill, neurodiverse and disabled artists.
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![Colorful hot air balloons, including one with a red and white spiral pattern, floating in the sky with people hanging from some of the balloons, including a woman in a green dress with black spots and a girl in a red jacket with white shorts, against a light sky background.]()
Fourth Floor
An independent commentary platform, pushing stories and people that are novel, innovative, and under-reported.
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![Woman in pink satin slip lying on her side, blowing a pink bubble gum bubble, with her legs bent and her hair styled in Bantu knots.]()
No Basic Girls Allowed (VICE Media)
NBGA is a digital community covering fashion, art, culture, and beauty, founded by Moroccan artist Sarah Feingold.
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![A contemporary wellness space with a large digital screen displaying a close-up of a person's face with a pink background. There are six white pedestal tables arranged in front of the screen, each with delicate fine jewellery crystals.]()
Noor Fares Jewllery x 180 Health Club
A soulful fine jewellery collection ‘Prisma’, presented at 180 Health Club in partnership with Alex Eagle.
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![Three women in white robes smiling and laughing together, holding containers of body butter, against a light green background.]()
hanahana beauty
Founded by Abena Boamah‑Acheampong, using ethically sourced shea butter from women-led collectives.
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![A woman with curly hair tied up with a green headband, sitting cross-legged on a bed with floral bedding in a room with a pink neon sign in Arabic and patterned wallpaper.]()
Yasmine Nasser Diaz
Yemeni-American artist transforms a pink bedroom into an immersive installation celebrating SWANA culture.
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![A woman with blonde hair styled in an updo, wearing large floral-shaped earrings and a matching floral choker necklace, draped in blue fabric.]()
IDMAN
Somali‑Canadian artist releases an affirmation-filled single, supported by FACTOR and the Government of Canada.
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![A woman with long braided hair wearing sunglasses, multiple necklaces, gold rings, a red jacket, and patterned pants, sitting outdoors against a nature backdrop.]()
Priya Ragu
Swiss–Tamil artist weaves South Asian rhythms with vibrant pop and R&B, celebrating cultural power and fusion.
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![A male musicians wears a black outfit with blue fringes, posing against an orange background.]()
Wayne Snow
Nigerian-born future-soul artist explores identity, masks, and individuality on his new Afrofuturist album Figurine.
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RIMON
Eritrean-Dutch artist fuses neo-soul, electro-R&B, and introspective soundscapes in a poetic live set.
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![Six women with their heads tilted back and eyes closed, standing in a dimly lit room with brick walls and a blue curtain.]()
Mali-Koa Hood – Hunger Album
Australian singer-songwriter of Māori and Scottish heritage, channels self-discovery, confidence, and personal growth.
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![A woman with a blue bandana drinking a beverage with a straw from a clear plastic cup while sitting on a Triumph motorcycle with a red background.]()
Ramengvrl – Can't Speak English Album
Indonesian rapper turns perceived limits into strength, blending honesty, empowerment and global beats.
“Indera has a unique, non-extractive approach to PR, rooted in authentic storytelling and the organic growth of communities.”
— Saskia Horton, Founder of We Are Sensoria“Working with Indera has been a genuinely collaborative experience, marked by trust, clear communication, and shared goals.”
— Kyle Ho, Founder of eponymous menswear label