Overview (Client, Project & Challenge)

[Client Name] is a [artist / cultural organisation / festival] working within the arts and culture sector, known for [brief positioning or relevance].

I was brought on as an independent PR consultant to support [the launch of / ongoing visibility for] [project, exhibition, or programme].

The key challenge was to increase visibility within a highly competitive cultural landscape, securing meaningful media coverage while positioning the project within wider conversations across contemporary art, culture, and society.

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PR Strategy & Approach

I developed a targeted arts and culture PR strategy focused on narrative development, media positioning, and strategic outreach.

This included crafting a compelling press narrative that connected the project to broader cultural themes such as [identity / emerging talent / community / contemporary practice], alongside building a tailored media list across arts, lifestyle, and international publications.

The campaign combined proactive press outreach, relationship-building with journalists, and carefully timed announcements to maximise coverage and audience engagement.

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Results & Media Coverage

The campaign delivered strong results across arts and culture media, significantly increasing visibility for [Client Name] and the project.

Key outcomes included:

  • Coverage in leading arts and culture publications including [Publication 1], [Publication 2], [Publication 3]

  • Features across both print and digital platforms

  • Audience reach of over [XX,XXX+] through media coverage

  • Increased engagement from curators, institutions, and cultural audiences

  • Strengthened positioning within the contemporary arts landscape

The campaign successfully elevated the project’s profile while building long-term visibility and credibility within the industry.