An independent PR agent specialising in creative communications
About
Indera Tamara
PR agent
I’m a London-based independent PR agent with expertise in arts and culture.
I work with festivals, not-for-profit organisations, and awarded artists and designers to create tailored PR campaigns that generate media coverage, drive engagement, and meet business goals.
I help clients navigate the complexities of public relations—crafting campaigns that enhance your brand presence and connect your message with the right audience.
My clients have been featured in leading national and international publications, achieving impactful visibility and lasting results.
Services
Bespoke PR Campaigns
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Securing placements in top-tier publications to ensure your brand gets the visibility it deserves. This includes press outreach, managing media relations, and executing targeted campaigns to boost brand credibility.
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Promoting and managing your events from start to finish. Whether it’s a product launch, press event, or exclusive gathering, I handle everything from guest list management to securing media coverage, ensuring your event is a success.
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Building and nurturing your social media presence on Instagram, LinkedIn, and TikTok by creating compelling content and driving engagement. From content strategy to community management, I help grow your audience and build lasting connections across platforms.
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Connecting your brand with creatives, influencers, and artists to produce meaningful collaborations that resonate with your audience. I help build authentic, engaging campaigns that amplify your brand’s story and reach.
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Positioning your brand as an industry leader by creating insightful content such as articles and blogs. I help you leverage public speaking and panel discussions to elevate your brand’s reputation and influence.
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Developing and executing a cohesive digital strategy that includes email marketing, website content, and social media campaigns. I ensure your messaging is consistent and impactful, helping you connect with your audience and grow online.
Features
Projects
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![Interior of a modern store with colorful wall art, clothing racks, display tables, and a large glass window showing an outdoor stadium structure.]()
not just a shop x LCF Founders Club
A seasonal pop-up in East Bank, featuring emerging designers including HARRI, Chenchen Studios, and FibreLab.
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![Poster for a show called "Glow Up" featuring three people with colorful stage lights in the background. The text reads, "BRITAIN'S NEXT MAKE-UP STAR."]()
BBC Glow Up – Season 7
Featuring Harri and Isamaya French as guest judges, inspiring the avant-garde and bold approach to makeup.
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![Night view of modern city buildings with illuminated windows, including a high-rise with signage 'V&A' and 'UAL', and an architectural structure with geometric design, along a waterfront walkway with leafless trees and street lamps.]()
LCF Founders Club pop-up
not just a shop’s new pop-up in East Bank showcased unique designs, art and homeware products for the festive season.
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![A person's foot is dipped in blue paint and is standing on a cloth, with some paint splattered around.]()
Bloomsbury Festival
Established in 2006, Bloomsbury Festival is a creative celebration of local arts, culture and exhibitions powered by major partners.
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![Four men standing in a line, dressed in formal cream-colored suits, inside a church or historic building, with one man in front wearing a boutonniere, looking serious.]()
‘Chapter Two: Good Bye, Martin’
Kyle Ho's debut presentation at St Marylebone Parish Church explored themes of love, preservation, and weddings.
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![A man in a black, inflatable avant-garde outfit balances on one leg whilst standing next to a sculpture made of rubber tires and wood.]()
PUMP
A conceptual art film exploring movement and sculpture, directed by emerging filmmaker Valentina Khodnevich.
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![A bold person wears a shiny black avant-garde outfit with exaggerated shoulders and sculpture-like pants, posing on a red carpet at the 2023 BRIT Awards event.]()
Sam Smith at the Brit Awards 2023
A viral look created by HARRI for the launch of Sam Smith’s Gloria album – turning heads around the world.
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![Display of various mannequins dressed in colorful and eclectic outfits at The Design Museum, with vibrant posters and fashion-themed artworks in the background.]()
REBEL: 30 Years of London Fashion
Curated by Sarah Mower, the exhibition featured young creatives shaping London’s contemporary fashion scene.
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![Interior of a boutique shop with shelves of colorful home decor items, framed artwork, potted plants, and pastel-colored accessories displayed on a table and shelves.]()
UAL: not just a shop
A not-for-profit run by University of the Arts London, helping students and alumni to build sustainable retail businesses.
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![A presentation is taking place in a bright, white-walled room with a chandelier and a large monitor. There are multiple people seated and standing, some dressed fashionably, with three models showcasing clothing in the center.]()
Kyle Ho
Conscious luxury brand Kyle Ho is known for bespoke tailoring and sustainable designs made in London.
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![A female dancer elongates her leg into the air whilst wearing a white sculpture against a black background, backstage during London Fashion Week.]()
Move Freely with Vibram FiveFingers
HARRI’s SS23 partnership with Vibram’s ergonomic footwear created freedom for the performance artists on the runway.
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![Three models dressed in avant-garde, shiny, metallic clothing pose against a plain gray background. The model on the left wears a form-fitting, high-neck red latex dress with a tall, pointed headpiece. The middle model wears a gold-toned oversized dress with balloon-like skirt details. The model on the right wears a black latex suit with exaggerated shoulder and sleeve shapes, with a white shirt and red tie underneath.]()
Southern Comfort's "So Tasteful" Campaign
HARRI partnered with Southern Comfort, creating an inflatable spin on traditional Halloween costumes.
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![Two construction workers in orange safety jackets and blue helmets working outdoors near wind turbines, with surveying equipment in the foreground.]()
Exagen Limited
Energising a cleaner future with renewable solar technology, in partnership with local communities.
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![A disabled non-binary dancer sits in a wheelchair in front of a brick wall with colourful paper letters that spell 'Welcome to Our House'.]()
SENSORIA: East London Dance
Accessible art events led by disabled artist Saskia Horton, for chronically ill, neurodiverse and disabled artists.
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![Colorful hot air balloons, including one with a red and white spiral pattern, floating in the sky with people hanging from some of the balloons, including a woman in a green dress with black spots and a girl in a red jacket with white shorts, against a light sky background.]()
Fourth Floor
An independent commentary platform, pushing stories and people that are novel, innovative, and under-reported.
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![Woman in pink satin slip lying on her side, blowing a pink bubble gum bubble, with her legs bent and her hair styled in Bantu knots.]()
No Basic Girls Allowed (VICE Media)
NBGA is a digital community covering fashion, art, culture, and beauty, founded by Moroccan artist Sarah Feingold.
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![A contemporary wellness space with a large digital screen displaying a close-up of a person's face with a pink background. There are six white pedestal tables arranged in front of the screen, each with delicate fine jewellery crystals.]()
Noor Fares Jewllery x 180 Health Club
A soulful fine jewellery collection ‘Prisma’, presented at 180 Health Club in partnership with Alex Eagle.
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![Three women in white robes smiling and laughing together, holding containers of body butter, against a light green background.]()
hanahana beauty
Founded by Abena Boamah‑Acheampong, using ethically sourced shea butter from women-led collectives.
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![A woman with curly hair tied up with a green headband, sitting cross-legged on a bed with floral bedding in a room with a pink neon sign in Arabic and patterned wallpaper.]()
Yasmine Nasser Diaz
Yemeni-American artist transforms a pink bedroom into an immersive installation celebrating SWANA culture.
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![A woman with blonde hair styled in an updo, wearing large floral-shaped earrings and a matching floral choker necklace, draped in blue fabric.]()
IDMAN
Somali‑Canadian artist releases an affirmation-filled single, supported by FACTOR and the Government of Canada.
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![A woman with long braided hair wearing sunglasses, multiple necklaces, gold rings, a red jacket, and patterned pants, sitting outdoors against a nature backdrop.]()
Priya Ragu
Swiss–Tamil artist weaves South Asian rhythms with vibrant pop and R&B, celebrating cultural power and fusion.
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![A male musicians wears a black outfit with blue fringes, posing against an orange background.]()
Wayne Snow
Nigerian-born future-soul artist explores identity, masks, and individuality on his new Afrofuturist album Figurine.
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RIMON
Eritrean-Dutch artist fuses neo-soul, electro-R&B, and introspective soundscapes in a poetic live set.
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![Six women with their heads tilted back and eyes closed, standing in a dimly lit room with brick walls and a blue curtain.]()
Mali-Koa Hood – Hunger Album
Australian singer-songwriter of Māori and Scottish heritage, channels self-discovery, confidence, and personal growth.
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![A woman with a blue bandana drinking a beverage with a straw from a clear plastic cup while sitting on a Triumph motorcycle with a red background.]()
Ramengvrl – Can't Speak English Album
Indonesian rapper turns perceived limits into strength, blending honesty, empowerment and global beats.
“Indera has a unique, non-extractive approach to PR, rooted in authentic storytelling and the organic growth of communities.”
— Saskia Horton, Founder of We Are Sensoria