Bloomsbury Festival – Social Media
Three years. A festival with deep roots and a quiet digital presence. By year three, it had its strongest performance on record.
J.A.M. String Collective, New Wave Music at Bloomsbury Festival
The Brief
Bloomsbury Festival is one of London's leading community arts festivals, bringing together cultural organisations, artists, performers and local businesses across the Bloomsbury area each autumn. When I joined as Social Media Producer, the brief was to raise the festival's digital profile and introduce a new approach to content — one that went beyond event promotion to spotlight the people and personalities behind the festival itself.
The Approach
The festival had strong cultural roots but an untapped digital presence. My starting point was to shift the content away from event promotion and towards the people behind it — the artists, performers, volunteers and partners who gave the festival its character. I introduced short-form documentary video as the primary content format, a first for the festival, producing and directing every piece on location across Bloomsbury’s venues, galleries and community spaces. I managed the full social media output across Instagram, Facebook, LinkedIn and X across three festival cycles, and developed a social media best practice guide for participants — giving partners the tools to extend the festival’s reach beyond its own channels.
View the previous festival brochures on the Bloomsbury Festival website
Over three years, the festival's social media presence grew consistently — from launch to its strongest digital performance on record
Year-on-year growth in both reach and engagement, culminating in over 100K organic social views
The video interview series, introduced in year one as a first for the festival, became the cornerstone of its content strategy — driving the highest-performing posts across every platform
Instagram consistently delivered the strongest results, with individual videos regularly reaching thousands of views and driving meaningful audience engagement
By year three, the content approach had expanded across Instagram, Facebook and LinkedIn — with a clear, data-backed strategy informing recommendations for future cycles.
Features
Gagosian · UCL · University of London · SOAS · City Lit · Conway Hall · Birkbeck · Holborn Library · Camden Council · Camden Libraries · Charles Dickens Museum · Coram · Foundling Museum · St Giles-in-the-Fields · Holy Cross Church · The Bedford Estates · Arts Council England · SHM Foundation · Bloomsbury Radio
