Kyle Ho – Sustainable Menswear in London

Chapter Two: Goodbye, Martin, St Marylebone Parish Church, London Fashion Week SS26

The Brief

Kyle Ho is a London-based sustainable menswear label redefining conscious luxury. When we began working together, the brand had strong creative foundations in the Asia-pacific, but limited press presence in the UK and European regions. The goal was to build brand awareness from the ground up and establish Kyle Ho as an emerging designer to watch — with London Fashion Week as the primary platform for international visibility.

The Approach

I led the UK and European press and media relations across two London Fashion Week seasons, developing and executing a media strategy that positioned the brand within both sustainable fashion and contemporary menswear conversations. This included building relationships with key fashion press, coordinating the media strategy around each LFW presentation, and identifying the publications most relevant to Kyle Ho's audience and values.

The Results

• International coverage secured in Forbes, The Guardian, Hypebae, Vogue Business, Vogue Scandinavia, Because Magazine, Attitude and Metal Magazine.

• Cumulative press reach of 1M+ impressions across the UK and Europe

• Two successful London Fashion Week presentations with valuable media coverage and increased industry visibility

• Brand positioned as a sustainable designer to watch across UK and European fashion press.

Features

Forbes · The Guardian · Vogue Business · Hypebae · Vogue Scandinavia · Because Magazine · Attitude · Flanelle Magazine · Metal Magazine · 1883 Magazine · Dezeen

Image credit: Nick Andrews