Kyle Ho – London Fashion Week
A brand with a strong creative vision and almost no UK press presence. Two seasons later, Forbes, The Guardian and Vogue Business had taken notice.
Chapter Two: Goodbye, Martin, St Marylebone Parish Church, London Fashion Week SS26
The Brief
Kyle Ho is a London-based sustainable menswear label with an engaged audience in Asia-Pacific and clear ambitions to grow across the UK and Europe. The brief was to build that presence from scratch — with London Fashion Week as the primary platform for international visibility.
The Approach
I led the UK and European press and media relations across two London Fashion Week seasons, developing and executing a media strategy that positioned the brand within both sustainable fashion and contemporary menswear conversations. This included building relationships with key fashion press, coordinating the media strategy around each LFW presentation, and identifying the publications most relevant to Kyle Ho's audience and values.
The Results
Press coverage secured across leading fashion, culture and lifestyle publications spanning the UK, Europe and beyond.
Cumulative reach of 1M+ media impressions across two London Fashion Week seasons
Two successful LFW presentations that positioned Kyle Ho as a sustainable designer to watch in UK and European fashion press
Increased industry visibility with meaningful media coverage across print and digital.
Features
Forbes · The Guardian · Dezeen · Vogue Business · Hypebae · Vogue Scandinavia · Because Magazine · Attitude · Flanelle Magazine · Metal Magazine · 1883 Magazine · TANK Magazine
Image credit: Nick Andrews