HARRI SS24: Texture and Movement

HARRI SS24, London Fashion Week, Old Selfridges Hotel, London, September 2023

The Brief

Chapter Three: Texture & Movement marked HARRI's third season with the British Fashion Council's NEWGEN programme — and one of their most ambitious presentations. The brief was to deliver a world-class show experience that integrated live performance art directly into the runway format, secured international press coverage, and made an undeniable statement on the global fashion stage.

The Approach

Having worked with HARRI across two previous seasons, I led the end-to-end PR, media and brand partnership strategy for the SS24 runway — managing VIP guest experience, media relations, partnership negotiations and show production.

The show itself was a 4D experience that blurred the line between runway, performance art and sculpture. I supported its production in collaboration with dancer and choreographer Seirian Griffiths and performer Akti Magdalini Konstantinou, with a live score composed by Indofuturism musician Sarathy Korwar.

Alongside the show, I led the art direction of the campaign imagery — briefing and directing image makers Cieran Jay, Kaj Lehner, Michelle Marshall and Troy Judkins to ensure a cohesive visual language across all photography, rooted in the collection's central themes of texture and movement.

1n response to the collection's theme of movement, I identified and secured two strategic brand partnerships — Vibram FiveFingers, whose ergonomic footwear featured throughout the collection, and Addison Lee, who provided premium transport as part of an elevated VIP guest experience.

The Results

• International coverage secured across British Vogue, Hypebeast, WWD, Dezeen, Times of India, Harper's Bazaar India, FashionUnited and Euronews

• One of the standout shows of London Fashion Week SS24, generating significant media attention across fashion and culture press

• Brand partnerships with Vibram FiveFingers and Addison Lee successfully integrated into the show and VIP guest experience

• HARRI positioned as a defining voice in avant-garde fashion across UK and international press.

Features

British Vogue · The Guardian · Hypebeast · Hypebae · WWD · Dezeen · Times of India · Harper's Bazaar India · FashionUnited · Euronews · SHOWstudio · Culted · Latex247

Image credits: Cieran Jay, Kaj Lehner and Michelle Marshall, Backstage at HARRI SS24