Exagen Limited – Renewable Energy
A £35M investment moment. The content strategy that made sure the right people understood what it meant.
Normanton Energy Reserve
The Brief
Exagen Limited is a UK renewable energy developer building large-scale solar and battery storage projects across England. During a significant period of growth — including investment acquisition from Octopus Energy’s renewables fund — they needed a content strategy that could make complex infrastructure development accessible to landowners, investors and local communities, without losing credibility with industry audiences.
The Approach
I worked alongside Exagen’s in-house team to develop a content programme built around plain English and genuine transparency. Thought leadership articles for the Exagen website made the mechanics of solar and battery storage development legible to non-specialist readers, while LinkedIn content reached investors, landowners and industry partners. I established TikTok and Instagram channels to extend Exagen’s reach to broader public audiences — bringing the environmental and community benefits of renewable energy to people who would never have sought it out.
The Results
Thought leadership news articles published on the Exagen website during the Octopus Energy investment acquisition period — available at exagen.co.uk
Complex renewable energy developments made accessible for community, investor and landowner audiences through plain English copywriting
LinkedIn content strategy developed and delivered, reaching investors, landowners and industry partners
TikTok channel established with video content to reach new public audiences
Instagram video content produced to extend brand visibility across social platforms
Content supported Exagen’s positioning as a community-focused, transparent developer during a pivotal period of growth and investment
Exagen secures up to £35m from new Octopus Energy fund.
Platforms
News articles on exagen.co.uk · LinkedIn · TikTok · Instagram
Image credit: Exagen Limited