Exagen Limited – Renewable Energy
Normanton Energy Reserve
The Brief
Exagen Limited is a UK renewable energy developer building large-scale solar and battery storage projects across England, with a mission to ‘transform energy for good’, benefiting both the environment and local communities. During a period of significant investment acquisition — including an initial investment from Octopus Energy’s renewables fund — Exagen brought me on as a freelance content creator to help position the company as a thought leader, making the complexity of large-scale renewable energy development accessible to landowners, investors, local communities and the wider public.
The Approach
Working alongside Exagen’s in-house marketing team, I produced a series of thought leadership news articles for the Exagen website, written in plain English to make complex solar and renewable energy development information accessible to non-specialist audiences. Content reflected Exagen’s community-first approach — positioning the company as a transparent, purpose-driven developer that puts landowners and local communities at the centre of its work.
The content highlighted biodiversity and environmental benefits of renewable energy, helping to demystify common misconceptions around large-scale solar and battery storage development. I created video and social content for LinkedIn, TikTok and Instagram, bringing Exagen’s work to audiences in an engaging, accessible format. LinkedIn was a core channel for reaching investors, landowners and industry partners, while TikTok and Instagram extended Exagen’s reach to broader public audiences.
The Results
Thought leadership news articles published on the Exagen website during the Octopus Energy investment acquisition period — available at exagen.co.uk
Complex renewable energy developments made accessible for community, investor and landowner audiences through plain English copywriting
LinkedIn content strategy developed and delivered, reaching investors, landowners and industry partners
TikTok channel established with video content to reach new public audiences
Instagram video content produced to extend brand visibility across social platforms
Content supported Exagen’s positioning as a community-focused, transparent developer during a pivotal period of growth and investment
Exagen secures up to £35m from new Octopus Energy fund.
Platforms
News articles on exagen.co.uk · LinkedIn · TikTok · Instagram
Image credit: Exagen Limited