We Are Sensoria – Accessibility in Arts

Sensoria Our House, East London Dance

The Brief

Saskia Horton is a disabled artist and the founder of WE ARE SENSORIA — an accessible arts platform established with Arts Council England funding to make arts events genuinely accessible for neurodiverse, chronically-ill and disabled artists. Saskia reached out in the early stages of building SENSORIA, needing support to market her work online, establish a brand presence and launch the platform publicly. The goal was to build a community, create the digital infrastructure for the platform, and promote the first accessible arts event — SENSORIA: Our House at East London Dance.

The Approach

Working closely with Saskia, I delivered a full suite of brand and marketing support across the early stage of the platform’s development. This included designing the SENSORIA website, developing the social media strategy and creating digital assets for sustainable content production. All work was developed in line with Saskia’s vision, and the values of accessibility and community that sit at the heart of SENSORIA.

I led the marketing and communications for the launch of SENSORIA’s first public event — SENSORIA: Our House at East London Dance — including event promotion, email communications and social media content. Also supported community building in the platform’s early stages, helping grow SENSORIA’s audience from its first followers.

The Results

Since launching in 2023, WE ARE SENSORIA has grown into a thriving platform with measurable community impact. From the 2024 impact report:

• Over £25,000 raised for disabled artists and the SENSORIA community since launch

• Connected with individuals across 33 countries through social media, website and email marketing

• 50 disabled artists employed at SENSORIA events in 2024

• 500+ members joining in-person and online

• SENSORIA has since gone on to host accessible events with Southbank Centre, Peckham Levels, Chisenhale Dance Space, and other leading arts organisations.

Deliverables

• Website design and build

• Social media strategy and content direction

• Digital template library for consistent brand content production

• Email marketing communications

• Launch campaign for SENSORIA: Our House at East London Dance

• Community building strategy in the platform’s early stages.

Platforms

wearesensoria.co.uk · @wearesensoria on Instagram

Image credit: Emily Almodovar, Moves Magazine